Battlefield 3 - different strokes for different folks

So its been quite a long time since I've played a Battlefield game.  The last one was Battlefield Vietnam (not the DLC expansion of the bad company series).  I was hesitant at first at buying the game, but watching some amazing videos, and getting some playtime with the beta, I decided that this was worth the purchase.  The easy choice was picking the platform.  I have a relatively high-end rig (Dual EVGA GTX480 SC+'s), so Battlefield 3 will reside on my PC.  This game has always been a PC oriented game, and it shows.  Having a few friends who don't have gaming PC's, they had valid complaints with the console version.  The changes made to make the game work on consoles complete change the essence of Battlefield.